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- Avg. Group Discount of 11.0%!
- Fitness / Gym is on-site
- 233 rooms in property
- Hotel has 17 floors
- Hotel has 6 suites
- Check-in: 4:00PM
- Group booking rating of 9.8/10
Standard prices by room type for the next 60 days
Local Attractions
Aura Hotel Times Square, located steps from the intersection of 44th Street and Broadway Avenue, combines the rich culture and history of New York with the fine art of Italian living. With an emphasis on at home sophistication, our boutique hotel is a refreshing alternative to sleek and hip hotels where service is sacrificed for style.
Map & Landmarks: Aura Hotel Times Square
Verified Reviews of Aura Hotel Times Square
Below are the verified reviews from guests that we have booked recently: "Very Nice Little Hotel"
Overall Score4.0/ 5
Aura Hotel was very nice, it's small but it was nice that you didn't have a huge hotel to find your way around. It was clean and quiet. The maids got our room every day. We had breakfast next door at the Long Room and it was very nice also.
Nancy B. (Individual traveler, booked 1 room), from 
09-Dec-2024 Verified Review, stayed from Fri Dec 06 to Mon Dec 09 2024 at a $605.10 average nightly rate. 
Property Description
Aura Hotel Times Square is Midtown Manhattan's newest luxury boutique hotel, located on 120 W. 44th Street between the Avenue of the Americas (6th Avenue) and Broadway just steps away from major business and tourist attractions, such as Times Square, Broadway, Grand Central Station, Rockefeller Center, MoMa, Empire State Building, Chrysler Building, Madison Square Garden, as well as the fashionable and exciting retail shops of Madison Avenue, Fifth Avenue and Herald Square. We provide an elegant and intimate Midtown Manhattan hotel experience, whether the traveler is visiting New York for business or leisure. Aura Hotel Times Square boast 229 modern guest rooms and suites exquisitely decorated with earth-tone inspired decor, providing guests a tranquil atmosphere of modern luxury and classic sophistication. Each of the hotel's guest rooms and suites have been carefully designed to provide a unique level of comfort and relaxation, a full-range of traditional amenities and the latest in technology, including deluxe plush mattresses covered with fine duvets and 100% Egyptian cotton linen, flat-screen LCD TVs, CD/Alarm clocks with MP3 connections, dedicated 2-line phone service with cordless and land-line phones, mini-bars, safes, hair dryers, complimentary HSIA and WiFi. In addition, guests will be able to enjoy fine dining in the hotel's restaurant and lounge (opening March 2007) or work-out in our on-site fitness center. The multi-lingual staff and concierge will be available to assist guests with their every need.
Details / Other Expenses
| Check In: | 4:00PM |
| Check Out: | 12:00PM |
| Year of Last Renovation: | 2024 |
| Floors: | 17 |
| Rooms: | 233 |
| Corridors: | All Rooms Have Interior Hallways |
| Non Smoking Rooms: | 233 |
| Handicap Rooms: | |
| Suites: | 6 |
| Room Windows: | Windows Do Open |
| Cleaning Frequency: | Daily |
| Meeting Rooms: | 1 View Spaces |
| Meeting Space: | 700 sq. feet |
| Banquet Space: | Holds 10 people |
| Dist. to Food/Bars: | On-site |
| Dist. to 24hr Restaurant: | 0.3 Mi |
| Dist. to Nearest Gym: | On-site |
| Lounge/Bar Hours: | 7AM-11PM |
| FEMA Approved: | Yes |
| Pool Info: | NA |
| Ownership: | Rebel Hotel Co |
Policies / Expenses
| Cancellation: -120 days prior to group’s arrival: Client is responsible payment of room & tax for 30% of contracted room block-119-90 days prior to group’s arrival: Client is responsible payment of room & tax for 50% of contracted room block-89-30 days prior to gro | |
| Nightly Parking: | $55 |
| Typical Group Deposit: | 10% |
| Total Taxes: | 14.75% |
| Total Misc Fees: | $3.50 USD (mandatory resort fees/taxes) |
| Resort/Hotel Fee: | 35.00 Per Night (* *) |
| Porterage Fee: | 7.53 Per Person (max 2 bags) |
Amenities / Features
- Air conditioning
- Alarm clock
- ATM
- Baggage storage facilities
- Breakfast in room
- Central location
- Charge for early check out
- Complimentary newspaper
- Concierge service
- Conference facilities
- Credit card accepted: Mastercard/Visa
- Credit card accepted: American Express
- Credit card accepted: Discover
- Credit card accepted: Diners Club
- Dinner available
- Electronic key card
- Elevator
- Express Check-Out
- Facilities for the disabled
- Fax available
- Fitness and health center
- Garage
- Hairdryer available
- Handicap accessible
- Central heating
- Internet - wireless
- Internet - ethernet
- Free WiFi Internet
- Licensed bar
- Mini bar
- Movies in room
- Non-smoking rooms
- 24 hours opened
- Office or business center
- Pets allowed
- Private bathroom in room
- Radio in room
- Restaurant
- Safe in rooms
- Self controlled heating/cooling system
- Shower
- Shows or evening entertainment
- Telephone
- Telephone in all rooms
- Television
- Travellers cheques accepted
- Valet Parking
- Voicemail
Airport & Shuttle Information
Laguardia Airport is the nearest to our hotel located only 9.4 miles away. John F Kennedy International Airport is 17 miles from our location. As we are in the heart of Times Square there are many forms of transportation including taxi, shuttle and bus.
Airport Shuttle? Sorry, no airport shuttle available.Breakfast Information
Breakfast is served at The Long Room Restaurant which is located next door for an additional cost.
Pet Friendly?
Service animals complying with ADA Title lll regulations are allowed.
Yes! Pets are allowed.We welcome pets for an additional fee.
Internet / WiFI
Wi-fi is included with your destination fee.
Suggested AI Generated Itinerary
- Breakfast: Junior's Restaurant - Start your day with their famous cheesecake and other breakfast favorites. Located at 1515 Broadway, about 0.3 miles from the hotel.
- Lunch: Shake Shack - Grab a quick and tasty burger at this popular fast-food chain. Located at 691 8th Ave, about 0.4 miles from the hotel.
- Dinner: Carmine's Italian Restaurant - Enjoy delicious Italian cuisine in a family-style setting. Located at 200 W 44th St, just a short walk from the hotel.
- Activity: Broadway Show - Experience the magic of live theater with a Broadway show. Various theaters are located within walking distance from the hotel.
- Breakfast: Ess-a-Bagel - Start your day with a classic New York bagel. Located at 831 3rd Ave, about 0.8 miles from the hotel.
- Lunch: Katz's Delicatessen - Try their famous pastrami sandwich at this iconic Jewish deli. Located at 205 E Houston St, about 3.5 miles from the hotel.
- Dinner: The Capital Grille - Indulge in a fine dining experience with steaks and seafood. Located at 155 E 42nd St, about 0.6 miles from the hotel.
- Activity: Central Park - Explore the iconic Central Park with its beautiful landscapes, walking paths, and attractions. Located about 1 mile from the hotel.
- Breakfast: Clinton Street Baking Company - Treat yourself to their famous pancakes and other breakfast delights. Located at 4 Clinton St, about 2.5 miles from the hotel.
- Lunch: Eataly NYC Flatiron - Experience a culinary adventure at this Italian marketplace with various dining options. Located at 200 5th Ave, about 2.5 miles from the hotel.
- Dinner: Peter Luger Steak House - Enjoy a legendary steak dinner at this renowned steakhouse. Located at 178 Broadway, Brooklyn, about 3.5 miles from the hotel.
- Activity: Top of the Rock Observation Deck - Enjoy breathtaking views of the city from the top of Rockefeller Center. Located at 30 Rockefeller Plaza, about 0.5 miles from the hotel.
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Previously known as:
Hotel Mela Times Square, Hotel Mela
Seasonality of Hotel Rates at Aura Hotel Times Square
This chart illustrates seasonality of sleeping room prices for both group quotes and the best online individual traveler rates our system could find at the time the group offer was entered. The lowest group deal shown is 10.2% in February 2025 and the highest average individual rate is $490 in the month of April 2025. This chart will show past seasonality and also project future months. If you are flexible with dates, you may want to consider staying at Aura Hotel Times Square in a month when rates are lower.
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Meeting Rooms and Banquet Rooms at Aura Hotel Times Square
Below are the meeting, banquet, conference and event spaces at Aura Hotel Times Square.
Feel free to use the Aura Hotel Times Square meeting space capacities chart below to help in your event planning. Hotel Planner specializes in New York event planning for sleeping rooms and meeting space for corporate events, weddings, parties, conventions, negotiated rates and trade shows.
| Meeting Room Name | L x W x H (Feet) | Size (sqft.) | Banquet 5'/6'  | Crescent | Classroom | Hollow Square  | U-Shape | Boardroom | Convention 8'/10'  | Theater | Reception | Regist. Desk  |
| Boardroom | 30 x 23 x 8 | 700 | --/-- | -- | -- | -- | -- | 12 | --/-- | -- | -- | -- |
Close This BoardroomHotel Mela offers a comfortable, state of the art Boardroom for executive use. This modern meeting space can accommodate up to 12 individuals for your next executive brainstorming session, a presentation to new clients, or even a traditional monthly meeting. Whatever the need, Hotel Mela can provide the tools you need to make your next business trip to New York a successful one. Room Type: Boardroom Total Size: 700 Sq. Mi Dimensions: 30 x 23 x 8 Ft. Floor Level: 2 Power Outlets: 6 Columns: 2 Windows: 0 Natural Light?: No Obstructions? Yes Built In Screens? Yes Built In Stage? No Built In A/V? Yes Amenities Available
Meeting room fits a max of 12-14 boardroom style. Rental fee includes: water, notepads & pens, flipchart, wireless internet, local phone calls and use of a mounted flatscreen TV for audio & video presentations from a laptop. | ||||||||||||
Planning an Event? New York Hotel RFP Request for Proposal | Find Meeting Space | Meeting Space Calculator
FAQs about Aura Hotel Times Square
What time is check in?
Check in time is 4:00PM based on the hotel's local time. Early check in may be available if requested at the front desk on the day of check-in.
What time is check out?
Check out time is 12:00PM based on the hotel's local time. Late check out may be available if requested at the front desk during your stay.
How many rooms does Aura Hotel Times Square have?
There are 233 rooms in the property.
Is there any meeting space at Aura Hotel Times Square?
Yes, they have 1 meeting room that can support various table layouts.
What kind of breakfast is at Aura Hotel Times Square?
Breakfast is served at The Long Room Restaurant which is located next door for an additional cost.
How much does internet cost?
Wi-fi is included with your destination fee.
Is there a gym at Aura Hotel Times Square?
Yes, there is a gym/fitness area available on-site at the property.
Can I get a group rate at Aura Hotel Times Square?
Yes, you can get room block and/or discount for a group if you need 10+ rooms per night. The average groups saves around 11.0%.
Testimonials:
"This is a wonderful service when you're planning such a huge event. It really puts the mind at ease!! I just want to say Thank You!! One more thing that I can knock off my never ending list of things to do!! " S.T. - Reno, NV
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